Kick-off Event

Tuesday, June 17, 2008
11:00 am-3:00 pm

Agenda

11:00	Registration and Check In
11:30	Welcome: "How this service organization can serve you”
12:00	Buffet Luncheon
12:45	Presentation: "Engaging the Customer with Blogging and Social Media"
2:15	Speed Networking & Non-Stop Laughing
2:45	Parting Thoughts and Gifts

Register

Register for Kick-off Event

Presentation

Engaging the Customer with Blogging and Social Media

Blogs, search engines and social networks like Facebook and YouTube are changing the way we do business. In this new era, whether they like your product or hate it, customers are talking to each other as much or more than they are talking to you.
Customer service professionals need to know how to use the new online tools to properly participate in this online conversation. This workshop discusses the social media tools that are most relevant for consumer affairs and customer service, and shows how companies can best use them to engage with their customers.

You will leave with:

• Working knowledge of ways top companies are interacting with customers using new tools.
• Terminology and tips for helping your company to connect with customers and improve relationships.
• New data from research groups devoted to understanding how social networking will impact our future.

Susan Getgood, Getgood Strategic Marketing Inc.

Susan Getgood was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world’s first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl, with offices in the U.S., England, Australia and seven other countries. A results-oriented strategic marketer, Susan knows how to build brands using technology, policy and good old fashioned high-quality products. In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. Her professional blog is Marketing Roadmaps. She also writes a personal photo blog, Snapshot Chronicles and contributes to a number of group blogs. Susan was named a Fellow of the Society for New Communications Research in 2008.

Meeting Details

Location: Henderson House, 99 Westcliff Rd, Weston, MA 02493

 http://www.northeastern.edu/henderson/

Special First Meeting Pricing: $40 includes lunch and a generous welcome gift assortment for each participant including products and coupons from SOCAP International member corporations.

Multi-Attendees from Your Company: Bring a colleague or two or three… Each of you will receive an additional gift of thanks for helping to make our first meeting successful.